A staggering 3/4 of dog owners admit to celebrating their pooch’s birthday

– Study reveals dog owners are throwing fancy paw-ties for their pups and showering them with gifts
– Two thirds of Brits spend more than £10 treating their dog to an extra special day
– Over half treat their canine companion  to a special birthday feast

A new study by Lily’s Kitchen, Creators of proper food for pets/ or who make proper food for pets, found that over half of doting dog owners admits to throwing a birthday bash for their pup, and nearly 60% howl out the iconic ‘Happy Birthday’ musical number (58%) to their dogs on their special day. Pooch parents are happy to splash the cash when birthdays roll around, with almost two thirds (64%) of those surveyed spending more than £10 on gifts and decorations, making sure their hound has the celebration it deserves.

When it comes to the all-important birthday meal, more than half of owners (55%) prepare a special birthday feast for their canine companion, based on their own favourite meal. Meat loaf, fish cakes and chicken stew are just a few homemade doggy dinner favourites.

This increased humanisation of our four-legged friends has led to a growing demand for more occasion- based pet products, including celebratory dog meals and treats made with premium ingredients. Lily’s Kitchen has responded to pet parents wanting to celebrate their dog’s “adopted day” or birthday with the launch of ‘Birthday Surprise’; the first ever party-perfect meal for dogs made from three different fresh cuts of steak, potatoes, broccoli and herbs.

According to the study, spoiling our dogs on their birthday is all part of the deep “emotional connection ” we have with them; 41% of pet owners say they celebrate because “their dog is part of the family” and one in eight people feel that “their dog is like their child”.

Henrietta Morrison, Lily’s Kitchen Founder and CEO said: “Our dogs are family and they deserve to have the best day ever on their birthday. And steak dinners usually mark a special occasion for humans so what better way to celebrate than a nutritious doggy equivalent. The trend that sees us treat our dogs more like the rest of our family can sometimes end up in owners indulging their pets with harmful foods such as cake on their birthday, but we urge all owners to serve up proper food that’s safe and deliciously nourishing”.

Want to throw your pup a party? The new Birthday Surprise gift box RRP £9.95, is available to order from May 5th 2017 and will be sold on the Lily’s Kitchen website www.lilyskitchen.co.uk.




KidAround has a new publisher!

There are exciting developments to report here at KidAround.

With immediate effect KidAround Magazine will be published by Trew Publishing Ltd, which is owned by Anna Hurley.  Anna has worked for KidAround as the Production Manager for 3 years and knows the business very well. She is already cracking on with the summer issue, which will be her first in charge.

Anna photoNew Publisher, Anna, has the following words for all our customers old and new:

“I want to express how excited and happy I am to be taking over the publication of KidAround magazine.

Please be assured that I will not be making any changes to the high quality or large distribution – you will still enjoy everything KidAround magazine has offered over the past 14 years.

Tracy has done a fantastic job building KidAround into the established name it is today and it is an honour to have the opportunity to continue to publish this magazine going forward. Being a mum myself, I know KidAround is every parent/grandparent/carers essential magazine.

I am very much looking forward to working with you all. Please do call  or email me if you have any queries”.

TracyOutgoing Publisher, Tracy, would like to say the following:

“As you will be aware, I have published KidAround for the past 14 years and worked with many of you for much of that time. I have now decided to move on and, luckily, Anna has stepped in and is taking over the brand and goodwill of KidAround from now onwards.

It has been a great pleasure and a privilege to work with you over the years. I am immensely proud of KidAround magazine and everything it has achieved and absolutely delighted that, thanks to Anna, it will be able to continue. The magazine could not be in better hands and I know Anna will do a terrific job and you will love working with her.

I will be working alongside Anna in a handover role for a while and then hope our paths may cross again in my new role at Piccolo Media – dealing with communications for small businesses.”

We are both really pleased and excited about these changes and look forward to working with our advertisers, stockists, editorial contributors and readers long into the future.

Posted by Tracy Thomas and Anna Hurley


Spring 2014 Issue Out Now!

KidAround-Cover_Spring-14NORTHWe are delighted with the new Spring issue of KidAround, which is out today.

As ever, it’s packed with loads of listings and information – where to go, who to call, what to do as a parent where YOU live.

Over 120,000 copies of the two editions of this issue will be distributed across Essex over the next week so you should get one home from school or nursery soon.KidAround-Cover_Spring-14SOUTH

If you can’t wait that long, you can read KidAround online at:

North Essex: http://issuu.com/kidaround-magazine/docs/north_essex_spring_2014

South Essex:  http://issuu.com/kidaround-magazine/docs/south_essex_spring_14_

Please don’t forget to visit our website http://www.kidaround.biz for updated listings, new competitions and more!


Posted by Tracy Thomas


Flash Friday Competitions

We have got some brilliant competitions ongoing on the website, Mr Peabody and Sherman merchandise, a selection of Royal Baby books and a selection of comic books. Today we are adding two more competitions to the website:


The Shirley Hughes Collection, this unique collection brings together some of her best work. There is a wealth of treasure for children of all ages to enjoy, beginning with a selection of simply rhymes and stories and moving on to some of Shirley’s classic picture books featuring such well-loved favourites as Dogger, Alfie and Annie rose.

To enter email comps@kidaround.biz with the subject The Shirley Hughes Collection  along with your Full Name, Address, and Daytime Contact Number


A selection of John Burningham books,

John Burningham is widely acknowledged to be one of the greatest children’s book author illustrators of our time.
Mr Grumpy’s Outing- first published in 1970 and has been entertaining generations of children since then.
Borka- awarded the Kate Greenaway Medal in 1964, in 2007 it was chosen as one of the top ten Kate Greenaway Medal winners of all time.
Picnic- joyous new picture book about a boy and a girl and their adventures whilst going on a picnic.

To enter email comps@kidaround.biz with the subject John Burningham Books along with your Full Name, Address, and Daytime Contact Number


Our New Competitions

We have just added two new competitions to our website!

Royal-Baby-BooksRoyal Baby Books – a selection of four books by the author Nicholas Allan

Shh don’t wake the Royal Baby!
The Royal Nappy
Changing the Guard at Buckingham Palace
A Royal Fairytale

To be in with a chance of winning these books, please email, comps@kidaround.biz with the subject Royal Baby Books along with your Full Name, Address, and Daytime Contact Number

CartoonpsdA selection of six cartoon books.

Fish Head Steve by Jamie Smart
Super Animal Adventure Squad by James Turner
Good Dog Bad Dog by Dave Shelton
Mo-Bot High by Neill Cameron
Monkey Nuts by The Etherington Brothers
Vern and Lettuce by Sarah McIntyre

To be in with a chance of winning these books, please email, comps@kidaround.biz with the subject Cartoon Books along with your Full Name, Address, and Daytime Contact Number

These competitions close on Friday 7th February 2014.

Posted by Lauren Oliver


Office Space for Rent in Colchester

KidAround Offices on North Hill, Colchester

KidAround Offices on North Hill, Colchester

Looking for Office space in Colchester? Our Office rooms are now available to rent due to our subtenant deciding to relocate to Yorkshire. The office is centrally located on North Hill in Colchester’s Town Centre, which means its easily accessible by public transport. There are also public car parks nearby and parking on site- which is available by separate arrangement with its owner.

Room One

Room One

The two rooms are located on the top floor of the office. Room one is east-facing and measures 3.87m by 4.78m. There is a  sash window, carpet and radiator heating.

Room Two

Room Two

Room two is west-facing and measures 3.65m by 4.06m. It is also carpeted and has a sash window and heating. In addition this room has a large cupboard for storage/stationery etc. Both rooms share use of a kitchen and loos with the friendly KidAround team. There is also a meeting room which is available at no extra charge subject to availability. Some furniture is available, if so required.

The weekly rent of £90 per room is fully inclusive of rent, rates, heating and electricity. The agreement is on an easy-in, easy-out basis with a month’s notice. If both rooms are taken together, a discounted rent will be considered.

To arrange a viewing or for more details, please email Tracy Thomas on tracy.thomas@kidaround.biz or call 01206 54870

Posted by Lauren Oliver


Williams and Griffin Department Store- Charity of the Year 2014

Williams and Griffin Department Store are on the search to find their Charity of the Year for 2014.

Over the recent years they have supported many charities such as The Robin Cancer Trust, SESAW (Suffolk and Essex Small Animal Welfare) and St Helena Hospice in to name just a few.

Thousands of pounds have been raised for all these wonderful causes. Many events take place in store over the year to raise funds for the store charity, for example at Customer Shopping Evenings, the unveiling of the Christmas Animated Window and activities run by Williams & Griffin staff throughout the year.

Each year a different charity is chosen.

Sally Thomas, Marketing Manager for the store commented “we are asking charities to put themselves forward if they are interested in working with us in 2014. Then a shortlist of charities goes into a ballot for our staff to vote. Therefore we would like to hear from the charities themselves or people locally as to their suggestions for this year”

If you would like to submit a suggestion please email at service@wandg.co.uk with ‘Charity of the Year 2014’ in the subject box by Friday 24th January 2014. If you can, please provide a brief overview about the charity.

Posted by Lauren Oliver 


Williams and Griffin