A staggering 3/4 of dog owners admit to celebrating their pooch’s birthday

– Study reveals dog owners are throwing fancy paw-ties for their pups and showering them with gifts
– Two thirds of Brits spend more than £10 treating their dog to an extra special day
– Over half treat their canine companion  to a special birthday feast

A new study by Lily’s Kitchen, Creators of proper food for pets/ or who make proper food for pets, found that over half of doting dog owners admits to throwing a birthday bash for their pup, and nearly 60% howl out the iconic ‘Happy Birthday’ musical number (58%) to their dogs on their special day. Pooch parents are happy to splash the cash when birthdays roll around, with almost two thirds (64%) of those surveyed spending more than £10 on gifts and decorations, making sure their hound has the celebration it deserves.

When it comes to the all-important birthday meal, more than half of owners (55%) prepare a special birthday feast for their canine companion, based on their own favourite meal. Meat loaf, fish cakes and chicken stew are just a few homemade doggy dinner favourites.

This increased humanisation of our four-legged friends has led to a growing demand for more occasion- based pet products, including celebratory dog meals and treats made with premium ingredients. Lily’s Kitchen has responded to pet parents wanting to celebrate their dog’s “adopted day” or birthday with the launch of ‘Birthday Surprise’; the first ever party-perfect meal for dogs made from three different fresh cuts of steak, potatoes, broccoli and herbs.

According to the study, spoiling our dogs on their birthday is all part of the deep “emotional connection ” we have with them; 41% of pet owners say they celebrate because “their dog is part of the family” and one in eight people feel that “their dog is like their child”.

Henrietta Morrison, Lily’s Kitchen Founder and CEO said: “Our dogs are family and they deserve to have the best day ever on their birthday. And steak dinners usually mark a special occasion for humans so what better way to celebrate than a nutritious doggy equivalent. The trend that sees us treat our dogs more like the rest of our family can sometimes end up in owners indulging their pets with harmful foods such as cake on their birthday, but we urge all owners to serve up proper food that’s safe and deliciously nourishing”.

Want to throw your pup a party? The new Birthday Surprise gift box RRP £9.95, is available to order from May 5th 2017 and will be sold on the Lily’s Kitchen website www.lilyskitchen.co.uk.




Highwoods Country Park Dogathon 24th June

Would you like to enter your dog into a Dogathon?  Would you like some more information about dogathons? Headway Essex have provided us with with the following information.

It will soon be time for the annual event that local canines all look forward to with much tail-wagging excitement!  The 15th Colchester Dogathon takes place from 10.30am on Sunday 24th June in High Woods Country Park and this ever popular event will raise much needed funds for Headway Essex which provides care and support for survivors of brain injury throughout Essex.

The sponsored dog walk is approximately 2.5 miles through beautiful fields and woodland, and there will be an opportunity to pop in to the Visitors Centre for a rest and refreshments, before returning to the start for the Fun Dog Show where pooches can compete for the title of Dog & Owner Lookalike amongst others! With the chance to win prizes, certificates and rosettes.

Every dog participating in the walk will get a bag of doggy treats and a personalised Certificate of Thanks for the money they raise, and there are super prizes for top fundraisers too.  The Dogathon is sponsored by Penrose and Partners Veterinary Surgeons supported by Snoopies Grooming Salon, The Essex County Standard, Barking Mad & Bow Wow Pet Photography.

“The Headway Essex Dogathon has become a firm favourite for fundraising Fidos with over 150 dogs taking part last year.  It’s a great morning out for all … dogs meeting and greeting, fresh air and exercise, and the fun and excitement of the dog show. So don’t miss out; register now.  We would like to thank our sponsors, supporters, volunteers and the staff of High Woods Country Park without whom the event would not be possible.” Said Anna Smith Fundraising Coordinator.

If you would like to join in please call the Headway Town Office on 01206 547616 for a registration form or email Headway on fundraising@headwayessex.org.uk or complete the coupon below.

You will be sent an information pack for participants with sponsorship forms, posters and a map of the route.  More information can be found at Headway Essex.