Alesha Dixon fronts star studded event to launch new charity single

Last night British singer and Britain’s Got Talent judge, Alesha Dixon, joined a host of celebrities at The May Fair Hotel in London to celebrate the launch of a brand new charity single. The record entitled ‘We are the Children United’, which features Alesha Dixon and the voices of thousands of children from across the globe, has been launched by new children’s charity Children United.

Children United has been set up by founding partner organisations First News, Achievement for All and Skoolbo, and in partnership with Save the Children and Microsoft Skype. The charity is the world’s first online platform which will bring children together from across the globe to discuss the issues that matter to them, and provide them with the opportunity to have their voices heard.

Speaking about the record, the charity and her involvement, Alesha commented “Getting involved with Children United was a no-brainer! I just thought the whole idea was fantastic. I love the idea of children coming together from all around the world – having a voice and being heard. I think it’s really important. They’re the next generation and we need to hear them and they need to be considered. I just think it’s a fantastic charity – one that I want to continue to support. I think that anything that involves music as well is such a fantastic way to connect to the hearts of people.”

The Children United website, which encourages children around the world to “join-up” and be heard, opened for registration on Wednesday 15 April 2015 and will become fully live and interactive from September. The “We are the Children United” single is now available to download from iTunes: smart

Images from the evening can be downloaded from the below link. Credit: Ben Broomfield


For more information please contact: 

Amy Scott, PR Account Director – 593 1751

Freya Boucher, PR Account Manager – 0207 593 1730

Grace Armitage, Senior PR Account Executive – 593 1745

Children United has been created by:

The Founders:

First News First News is the UK’s only newspaper for young people, and the widest-read children’s publication in the country with a readership of 2,042,199* seven to 14 year olds every week. Founded by Editor Nicky Cox, Sarah Thomson and Steve Thomson in 2006, the newspaper’s current sales are approximately 80,000. *Source: First News Readership Survey, January 2014, Opinion Matters

Achievement for All Achievement for All is a not for profit education charity offering a whole-school improvement framework that raises the aspira–tions and attainment of pupils vulnerable to underachievement, including those from disadvantaged backgrounds, looked-after children, and those with special educational needs. We work with schools to identify the pupils in need of support and tailor the programme to meet their needs. Our approach has a proven and powerful impact with schools reporting significant improve–ments in outcomes in reading writing and maths. Achievement for All works with primary, secondary and special schools, as well as early years settings and further education colleges.

Skoolbo Skoolbo is a fun and exciting free educational game covering core skills in both literacy and numeracy. Children are immersed in an engaging 3D virtual learning world while the Skoolbo Learning Algorithm is designed to give every child the optimal curric–ulum regardless of his or her actual age. An ideal blend of new, not yet mastered and mastered content is served to each child. Teachers can also customise the program and set specific curricula for their pupils. A key benefit of this individualised learning is that children may access the game from anywhere enabling them to practise and build on classroom learning, bridging the gap perfectly between home settings and school. Also, unlike many other educational games, Skoolbo is fully cross-platform and is available on PC, Mac, iPad, Win 8, Android and web browser increasing the likelihood that children will be able to access the game outside of school. There are over 21,000 schools so far who are using Skoolbo worldwide.


Skype Skype is part of Microsoft. Skype is for doing things together, whenever you’re apart. Skype’s text, voice and video make it simple to share experiences with the people that matter to you, wherever they are. With Skype, you can share a story, celebrate a birthday, learn a language, hold a meeting, work with colleagues – just about anything you need to do together every day. You can use Skype on whatever works best for you – on your phone or computer or a TV with Skype on it. It is free to start using Skype – to speak, see and instant message other people on Skype for example. You can even try out group video, with the latest version of Skype. If you pay a little, you can do more things, in more ways, with more people – like call phones, access WiFi or send texts. You can pay as you go or buy a subscription, whatever works for you. Try Skype out today and start adding your friends, family and colleagues. They won’t be hard to find; hundreds of millions of people are already using Skype to do all sorts of things together.

Save The Children Save the Children works in more than 120 countries. We save children’s lives. We fight for their rights. We help them fulfil their potential.


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