NEW CAMPAIGN AIMS TO BEAT CHILDHOOD CANCERS SOONER
CANCER Research UK has today (22 January 2015) announced the launch of its new campaign ‘Cancer Research UK Kids & Teens’ to accelerate research and find kinder treatments and cures to beat cancer in younger people sooner.
The new campaign was announced at a private reception hosted by Samantha Cameron at Downing Street. Twenty children and teenagers and their families travelled from across the UK to join celebrity supporters of the campaign including Peter Andre and his fiancée Emily MacDonagh, The Saturdays’ Rochelle Humes, as well as presenters Kirstie Allsopp, Charlotte Hawkins, Sara Cox and Donna Air
Speaking at the reception on Tuesday, Harpal Kumar, Cancer Research UK’s chief executive, said: “Every day more than four children and more than six teenagers and young adults in the UK are diagnosed with cancer. While more children are now surviving than ever before there is still much more work to be done. Every child who loses their life to cancer is one too many. We need to ensure that no one’s life is cut short from this terrible disease and that those who survive don’t have to live with debilitating side effects.
“Money raised by ‘Cancer Research UK Kids & Teens’ will be wholly dedicated to research into cancers affecting children, teenagers and young adults, enabling us to better understand these cancers and find kinder treatments and cures.In the next 5-10 years Cancer Research UK hopes to double the amount it spends on these cancers.”
The launch coincides with the release of new figures that show cancer deaths in children and young people have fallen by 58 per cent in the past 40 years*. Despite this, cancer remains the biggest killer of children and young people in the UK, with around 550 young lives lost to the disease every year**.
Kirstie Allsopp said: “Having my children has been the biggest blessing and I cherish the time we have together. And sadly, I know all too well the devastating effect that cancer can have on families. That’s why I’m supporting the launch of ‘Cancer Research UK Kids & Teens’. I can’t imagine what it must be like to receive the devastating news that your child has cancer. No parent should have to hear that and no child should have to face it. All the money raised through this important campaign will fund ground-breaking research to beat children’s and teens’ cancer.”
Cancer Research UK is the UK’s largest funder of research into children’s cancers and last year spent nearly £7m helping to transform the outlook for young people with the disease.
Around 1,600 children and a further 2,200 teenagers and young adults are diagnosed with cancer every year in the UK***. Overall ten-year survival for cancer in children has almost tripled since the 1960s, with around three quarters of children with cancer now cured****. But survival is significantly lower in teenagers and young adults than in children for several cancer types.
To support Cancer Research UK Kids & Teens text KIDS3 to 70200 to donate £3***** or for more information about the campaign visit cruk.org/kidsandteens