Forget Hopscotch: Street dance and free running are cool for kids in London – reveals Fruit Shoot study.

Robinsons Fruit Shoot inspires kids to Get Their Skills On!

Skills_-367

Fruit Shoot is launching Get Your Skills On, a campaign designed to give kids the chance to learn the latest cool skills ranging from street dance to free style basketball to urban percussion. The campaign will feature a regional tour where kids can learn the cool skills for free with expert instruction from the Fruit Shoot Skills Crew – a seven strong troupe of record breakers.

Nickelodeon’s cameras will also be on hand at the tour to capture kids’ performances with videos then uploaded to fruitshoot.co.uk. All videos will be shortlisted for the new Breakthrough Award at the second annual Fruit Shoot Skills Awards, shown on Nickelodeon in September.

For those kids that can’t make it down to one of the regional tour dates, they simply need to head to the Fruit Shoot Skills Zone at fruitshoot.co.uk to watch tutorials with the Skills Crew.

The essential cool skills needed to impress in playgrounds across London have been revealed in new research released today by Robinsons Fruit Shoot. Nearly half (46%) of 6 to 11 year olds in London placed Street Dance at the top of the cool list with skateboarding clinching second place (34%) and Urban Gymnastics taking third (25%). The more traditional skills of Hopscotch and skipping were left at the bottom of the pile, with less than 15% of kids in London considering them as cool.

The top 10 coolest skills according to kids in London are:

  • Street dance
  • Skateboarding
  • Urban gymnastics
  • Free running
  • Freestyle basketball
  • Rugby
  • Freestyle football
  • Flatland BMXing
  • Beat boxing
  • Skipping

The research also revealed kids in London are most likely to be inspired to learn new skills by watching films or looking at websites (64%).  Only 25% turn to their parents or teachers (23%) to keep them up to date with new skills.

Our research suggests that programmes like Britain’s Got Talent and Got to Dance are changing the way kids want to play,” says Helen Gorman, Brand Director for Robinsons Fruit Shoot. “Traditional games like hopscotch and skipping aren’t seen as ‘cool’ by kids when compared to street dance and free running. The challenge for parents is helping to keep kids up to date with the new breed of skills they want to learn.”

In response, Fruit Shoot is launching Get Your Skills On, a campaign designed to give kids the chance to learn the latest cool skills ranging from street dance to free style basketball to urban percussion. The campaign will feature a regional tour where kids can learn cool skills for free with expert instruction from the Fruit Shoot Skills Crew.

And with 83% of Mum’s in the London saying it’s too expensive for their kids to learn a new skill outside of school, the free tour should get the thumbs up from parents and kids alike.

The campaign is supported by celebrity dad, Peter Andre, who knows all too well the challenges of staying up to date with the latest playground trends. Peter says: “My kids are always coming back from school talking about the latest new trick their friends have shown them or a video they’ve seen on online so it’s great that kids are being given the chance to learn from the Fruit Shoot Skills Crew as part of Get Your Skills On!”

Building Confidence:

With kids citing happiness (50%) and confidence (33%) as the main feelings they associate with learning a new skill, the Fruit Shoot Skills Crew, a seven strong troop of skilled record breakers in partnership with Nickelodeon, will be touring the country giving kids the chance to try out everything from flatland BMX-ing to urban percussion. At each stop of the tour, kids can meet the crew, watch them perform their amazing skills and even have one-to-one coaching with them as they share some of their awesome skills.

Kids from fame:

Not only that, but with half (50%) of kids in London admitting they’d like to be famous for performing their skill, Nickelodeon’s cameras will also be on hand at each stage of the tour to capture kids’ performances. The videos will then be uploaded to the Fruit Shoot Skills Zone, where kids are in with a chance of being shortlisted for the new Breakthrough Award at the second annual Fruit Shoot Skills Awards, which will be shown on Nickelodeon in September.

Something for everyone:

For those kids that can’t make it down to one of the regional tour dates, they simply need to head to the Fruit Shoot Skills Zone at fruitshoot.co.uk to watch tutorials with the Skills Crew. Alternatively, kids can upload a video of their best active skill – from body popping to amazing scooter tricks – to be in with a chance of being shortlisted for the Breakthrough Award.

Helen Gorman, Brand Director for Robinsons Fruit Shoot says; “We’re really excited to be working with Nickelodeon and The Skills Crew to launch the Skills Tour! Our aim is to give children across the country the inspiration and advice they need to stay active, both throughout the school holidays and beyond.”

To watch the Skills Crew in action, upload a video or apply for tickets for the Fruit Shoot Skills Awards check out fruitshoot.co.uk

Posted by Amy Moylan

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s