The Essex Baby and Toddler Show – sponsored by KidAround!

Here at KidAround, we are all about local families supporting each other, so we are pleased and proud to announce our association with The Essex Baby and Toddler Show, on Sunday 16th October, at Five Lakes, Maldon.

Special Occasion Events was set up by mum Annabel, back in 2009.  Since a successful inaugural event in Northampton, Special Occasion Events have taken their unique Baby Show to Milton Keynes, Leicester, Oxford and Warwickshire and are delighted to be bringing the winning formula to Essex.  With so many events around, we asked Annabel what makes her Baby & Toddler Shows different.

“When I was pregnant with Lottie, now 4, I had no real idea of what I needed to do in preparation for her arrival and I had no idea what support, services or activities were available locally – as well as which products really would make a difference! The only baby shows around were impersonal corporate shows, full of national names. I knew there had to be another, better, way of doing things.”

“From the start, we wanted our Baby Shows to be different and fun for both exhibitors and visitors. We also wanted to give a chance for local businesses to connect with local people, allowing some fantastic smaller companies the opportunity to find new customers, and parents the chance to find great new products, help and advice.”

But The Essex Baby and Toddler Show isn’t just about selling. There’s a great line up of activities and workshops too. “We want our shows to be a great day out for all the family- not just the shopaholics! We try to have a full programme of events throughout the day, both to amuse and entertain our smaller guests and to inform and educate our more mature ones!”

The line-up for the Essex show includes Gary Good’s Marvellous Magic Show, the British Red Cross, baby massage demonstrations, bra fittings from Bras4Mums, children’s music classes, face painting and bouncy castle fun! Exhibitors already confirmed at this year’s event, include a hypnotherapist, nursery schools, pre-school activities and, of course, KidAround magazine. Exhibitors enjoy coming to Annabel’s fairs, and are all friendly and approachable, and many will offer exclusive show discounts.

We hope to see you there! Visit

Posted by Emily Richardson


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